How SINCERELY, JUNE Used AI to Develop Their Signature Womenswear Designs
About SINCERELY, JUNE
SINCERELY, JUNE is a womenswear designer brand known for its classic, romantic, and effortless aesthetic. They faced challenges in keeping up with fast-changing trends. New designs must align with seasonal shifts while staying true to their identity. The manual design process took too long. Sketching and refining silhouettes could take weeks. Communication with teams and manufacturers needed improvement. Adjusting designs often led to delays.
1. The Challenges Designers Face
🚨 The burden of keeping up with fast-changing trends – New designs must align with seasonal shifts while staying true to a brand’s identity.
⏳ Time-consuming manual design processes – Sketching, refining silhouettes, and experimenting with details can take weeks.
🤝 Collaboration bottlenecks – Effective communication with internal teams and manufacturers requires clear visual references.
🔄 Endless revisions and inefficiencies – The cycle of adjusting, refining, and finalizing designs can delay production.
2. AI-Powered Development of Three Signature Pieces
To overcome these issues, SINCERELY, JUNE turned to AI. They embraced Brand Training to create three signature pieces: a tweed setup, a tulle dress, and an effortless cardigan.
2-1. Tweed Setup – Modernizing a Classic
The tweed setup needed a modern touch while keeping its classic appeal. AI helped visualize different seam placements. This led to fresh oversized and straight-line silhouettes, refining the structure without losing its charm.
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"I wanted to explore tweed jackets with different seam placements. AI allowed me to visualize oversized and straight-line silhouettes, helping me refine the structure while maintaining the classic appeal."
2-2. Tulle Dress – New Design Details for a Romantic Look
The tulle dress is a core element of their romantic aesthetic. It’s perfect for engagements and formal events. They aimed for a dress that felt special yet wearable beyond weddings.
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"I wanted a dress that felt special yet wearable beyond weddings. AI introduced unexpected draping ideas that truly elevated our design."
2-3. Effortless Cardigan – Unique Seamline Construction
A lightweight cardigan was designed to complement tulle skirts, bringing effortless elegance.
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"AI proposed details that gave the cardigan a fresh, distinctive character without compromising its effortless feel."
3. How SINCERELY, JUNE Used Brand Training to Evolve Their Signature Designs
3-1. Teaching AI the Brand’s DNA with Brand Images
To guide AI in generating brand-aligned designs, SINCERELY, JUNE uploaded key references using Brand Training. They followed a 1:1 ratio, ensuring AI learned both their past bestsellers and trend-driven inspirations.
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AI didn’t just generate random designs—it gave us variations that looked like natural extensions of our brand.
3-2. Learning Trends with Inspiration Images
To incorporate fresh trends while maintaining brand identity, SINCERELY, JUNE uploaded Inspiration Images to guide AI in recognizing new details, silhouettes, and styling directions.
3-3. The Power of the 1:1 Ratio
The 1:1 ratio (Brand Images vs. Inspiration Images) provided the right balance between familiarity and innovation.
The Value of AI in Fashion
✅ Faster design iteration – From concept to selection in half the time.
✅ More creative possibilities – AI introduced fresh perspectives.
✅ Improved collaboration – AI visuals helped teams and manufacturers align quickly.
If you're a designer looking to:
✔ Speed up your design workflow
✔ Generate unique variations of your bestsellers
✔ Easily collaborate with teams and manufacturers
The future of fashion design is here. Let AI help you innovate faster, collaborate smarter, and create standout designs! 🚀